Communications play vital roles in our lives, whether we are engaged in business or in our daily existence. Advertising is deeply interrelated with the marketing economy as well as with social and cultural activities.

In today's communication-centered world, the responsibilities and roles of those engaged in the advertising business have become more important than ever. Through joining together the efforts of advertising associations in the Asian region, our aim is not only to strive for raising the standards of our services and improving our position, but also to contribute more effectively to the enrichment of society.

With this in mind, our principal CAAAA missions and objectives are as follows:

• Supporting high and uniform professional standards and norms and corporate social responsibility
• Undertaking discussions of structural issues, such as those impacting upon fees and commissions
• Promoting awareness of the contribution of advertising to market economies, together with other advertising bodies, if found necessary.